Nick Wood CEO Nick is extremely patriotic and proud to be British, if you meet him he is sure to have a Union flag somewhere on his person! That’s one of the reasons why Nick felt it was time to have a credible British brand in hairdressing. Having worked for some of the biggest manufacturers in the hairdressing world for nearly 20 years he developed a rare reputation for listening and giving stylists what they wanted. Nick felt that there is a need for a boutique type approach combined with fresh, modern science and thinking provided by a team of people that are like minded. Nick, Helen and Corinne all met on the same day in 1993 and they all felt it was time to ‘get the band back together’ and create something that is the Best of British. We hope you grow to love our brand and love doing business with us.